The Latest
Build your business without going broke
Starting a business? Jasper Smith talks through managing your finances, assessing risk and building a strong foundation—without going broke in the process.
Listen to your numbers: they tell the real story
Your numbers reveal the truth about your business. Learn how to track key financial metrics, improve margins, and make data-driven decisions for growth.
Profit with purpose: building a business that makes an impact
Consumers are demanding more from businesses, and a new wave of entrepreneurs is proving that profit and purpose can go hand in hand. This article walks you through how two founders built impact-driven businesses, turning purpose into action.
What fractional CFOs want you to know about finances
Fractional CFOs share essential financial advice for entrepreneurs, covering cash flow, forecasting and budgeting. Drawing from their own successes and failures, they offer insights to help you make informed decisions.
Build success by building relationships
Caspar Lee shares his journey from building a YouTube audience in South Africa to launching successful ventures like Influencer. He highlights the power of real human connections, embracing discomfort for growth, and maintaining joy in the entrepreneurial process. Caspar offers practical advice on marketing, leveraging collaborations, and staying grounded while pursuing ambitious goals.
The ikigai of marketing
Aligning your brand’s purpose with audience values creates lasting impact and business growth. The ikigai framework helps marketers find the sweet spot between passion, expertise, market needs, and value. Purpose-driven brands build trust, foster loyalty, and connect with consumers on a deeper level. Learn how to integrate ikigai into your marketing strategy to create meaningful engagement and long-term success.
Meaningful marketing
Meaningful marketing goes beyond selling, it builds trust, well-being, and lasting engagement. By integrating digital wellbeing into your strategy, you create authentic connections while reducing digital overload. Prioritizing mindful content, values-driven messaging, and genuine engagement helps foster brand loyalty. Learn how to simplify your marketing, focus on impact instead of reach, and create a business that aligns with purpose and sustainability.
Use non-scalable actions to grow your business
Focusing on non-scalable actions can be the key to lasting business growth. Personal customer interactions, direct outreach, and hands-on problem-solving build trust, loyalty, and long-term success. While automation has its place, the most successful businesses prioritize human connection. By engaging authentically, founders gain valuable insights, strengthen customer relationships, and differentiate themselves in a crowded market. In an AI-driven world, the human touch is your biggest competitive advantage.
Influencer marketing
Influencer marketing has evolved into a trust-driven strategy, delivering $5.78 for every $1 spent. With the creator economy surpassing $100 billion, brands are prioritizing long-term partnerships, community-driven content, and micro-influencers. From founder-led campaigns to TikTok’s rising impact, the future of brand storytelling is authentic, personal, and value-driven.
Building network capital as an underrepresented founder
Underestimated founders face systemic barriers that can hinder growth and success. This article explores how to build intentional networks, leverage in-tribe connections, and foster meaningful relationships to overcome obstacles. By focusing on equity and collaboration, you can drive impactful change in your business and community while creating opportunities for sustainable growth and innovation. Learn actionable strategies to transform your entrepreneurial journey.
Quitting isn't failing
Quitting isn’t failing. Explore the emotional and psychological challenges of letting go, and learn how to quit strategically, embrace personal growth, and create new possibilities for success.
The power of play to break down cultural barriers
Going solo as an entrepreneur can feel isolating, but improv offers a unique way to foster connection, collaboration, and joy in business. Discover how play-based techniques can help solopreneurs and remote teams build stronger relationships, improve communication, and combat loneliness. Learn practical improv exercises to spark creativity and create a more engaged, connected work environment—whether you’re working alone or leading a team.