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Product
Product
Product for hire: customer research rooted in the jobs-to-be-done framework
Editorial Collective
Enhance your product's market fit using the jobs-to-be-done framework, a strategy that focuses on the essential 'jobs' your customers hire your product to perform, in addition to pain points and desires.
Product
Experimenting with non-digital products and business ideas
Editorial Collective
The benefit of incremental experimentation is obvious: improve a strategy, campaign or concept with minimal risk to its existing performance or appeal. But when it comes to non-digital products and business ideas, incremental experimentation isn’t always so straightforward.
Product
Turning ideas into action
Editorial Collective
In this article we explore how aspiring entrepreneurs can turn fresh ideas for products into actionable plans for product development.