Marketing
Building community: the new growth playbook
Discover how building authentic communities is replacing paid ads as the go-to growth engine. Learn key steps to create lasting customer engagement and loyalty.
The 4Cs of social marketing, with AI in mind
Rethink the 4Cs—Content, Connection, Curation and Community—for today's AI-powered world. Learn how to build real impact with social marketing.
The financial case for long-term creator partnerships
Long-term creator partnerships offer brands higher ROI, deeper trust, and lasting engagement compared to short-term influencer campaigns.
Enhancing customer experience through staggered email sending
Staggered email sending levels up email marketing by tailoring messages to enhance customer experience. This strategy not only boosts engagement and deliverability, it opens up new avenues for personalization.
The true cost of giveaway marketing
We can’t all adopt Krispy Kreme's strategy of free doughnut giveaways, and why would we? By examining the true cost of giveaway marketing, businesses can decide if aggressive promotions are the right approach to success in business.
Inclusivity and accessibility in video content
Intentionally using video captions and descriptive audio, while taking other inclusive video practices into consideration, results in content that not only meets professional standards but champions the values of diversity and inclusion.
Transitioning from audience to community: a practical guide for entrepreneurs
In the world of entrepreneurship, building an audience online is often seen as the primary goal. In this article, we cover practical strategies for entrepreneurs to transition their audiences into communities.
How to develop a sales video strategy
From passive viewer to active customer Videos have the power to convey your brand's message in ways no other type of marketing or sales asset can. Simplify complex information, showcase product benefits, tell a compelling story—the flexibility of sales videos lets you drive engagement and encourage ...
Managing the stress and expectations of giveaway marketing
Giveaway campaigns can be a powerful tool for attracting new customers, building brand awareness and driving engagement in the early stages of business. However, the planning and management that goes into giveaway marketing can be overwhelming.
Your perfect match: email service providers for business owners
Selecting the right email service provider (ESP) is a critical decision for any entrepreneur, especially if you're managing every aspect of your business. With an abundance of ESPs on the market, each boasting similar features but varying costs, the selection process can be overwhelming.