Innovation
Profit with purpose: building a business that makes an impact
Consumers are demanding more from businesses, and a new wave of entrepreneurs is proving that profit and purpose can go hand in hand. This article walks you through how two founders built impact-driven businesses, turning purpose into action.
The ikigai of marketing
Aligning your brand’s purpose with audience values creates lasting impact and business growth. The ikigai framework helps marketers find the sweet spot between passion, expertise, market needs, and value. Purpose-driven brands build trust, foster loyalty, and connect with consumers on a deeper level. Learn how to integrate ikigai into your marketing strategy to create meaningful engagement and long-term success.
Use non-scalable actions to grow your business
Focusing on non-scalable actions can be the key to lasting business growth. Personal customer interactions, direct outreach, and hands-on problem-solving build trust, loyalty, and long-term success. While automation has its place, the most successful businesses prioritize human connection. By engaging authentically, founders gain valuable insights, strengthen customer relationships, and differentiate themselves in a crowded market. In an AI-driven world, the human touch is your biggest competitive advantage.
Influencer marketing
Influencer marketing has evolved into a trust-driven strategy, delivering $5.78 for every $1 spent. With the creator economy surpassing $100 billion, brands are prioritizing long-term partnerships, community-driven content, and micro-influencers. From founder-led campaigns to TikTok’s rising impact, the future of brand storytelling is authentic, personal, and value-driven.
Joy over hustle: fostering innovation in people
Dr. Wizdom Powell of Headspace shares her insights on fostering human innovation over mere hustle. Discussing the blend of ancestral wisdom and modern science, she delves into joy, resilience and purpose in entrepreneurship, while exploring how mental health and technology intersect to cultivate genuine innovation.
From chaos to clarity: inside one entrepreneur’s systems overhaul
Mastering operations is essential for digital entrepreneurs aiming for efficiency and growth. This article highlights how operations expert Diane Lam helped branding agency owner Jasmin Plouffe streamline workflows, automate key processes and regain control of her business. Learn how smart technology use, personalized client experiences and systemized operations can transform a business and even create space for personal time.
Just watch me: women who dare to defy the norm
Discover the stories of female entrepreneurs from MeepMeep, Toast, and joni who are defying norms and disrupting industries. These visionary women are redefining success by tackling systemic biases, revolutionizing tech hiring, and changing menstrual care, proving that impact and innovation can coexist.
Co-design and community engagement
Explore the empowering journey of Veronica D’Souza, founder of Carcel and Ruby Cup, as she discusses building social enterprises with community co-design and engagement. Discover her insights on navigating the challenges of social entrepreneurship and her commitment to creating impactful, inclusive business models.
Making the shift to consumer packaged goods: one restaurant’s resilient pivot
Cantina Royal transformed from a beloved Brooklyn restaurant into an international hot sauce brand. This pivot to consumer packaged goods (CPG) illustrates the adaptability and resilience founders like Julio Mora and Diana Beshara have applied to turn obstacles into opportunities.
Loyalty and trust: building brand resilience with user-generated content
In today's market, customers trust real people over brands, making user-generated content (UGC) a powerful tool for building trust and loyalty.
Funding your mission
Esme Verity, founder of Considered Capital, discusses redefining success by aligning entrepreneurial goals with personal mission and impact. Discover her insights on alternative funding and creating generational wealth responsibly.
Inherently queer: why entrepreneurs should keep doing what they’re told not to
From the first brick thrown at Stonewall to today's activism around the world, queer people challenge norms and create change, and that includes entrepreneurship.