First impressions are important, but when people start scrolling through that pretty Squarespace template, will they find what they need? This article discusses a problem that’s prevalent in the entrepreneurial community, designing for aesthetics instead of designing for usability.
Simple isn’t typically the word that comes to mind when you think of memorable brand design. Bold. Iconic. Fun. Innovative. These words may be closer to what entrepreneurs strive for, but they aren’t the only option when it comes to building your brand identity.